Resource World Magazine

Resource World - February 2013

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metals, industrial metals) Is the commodity selling at favourable price? What is the forecast for this sector? Is this commodity the flavour of the month? Lithium, Graphite, what is it this year? •Where is the project? Are they local? Are they in a war zone or a politically stable country? Are they in an area play? Are they in a mining friendly jurisdiction? Are they close to any national parks or is there a risk one might be declared on their project? (This actually happened to one of my previous clients.) • What stage is the project? Grassroots, exploration, development or production? What work has been done on the project? How much has the company spent, what have they done? How much is left to spend to get it into production? Is there a reserve or resource estimate, or a scoping study, pre-feasibility study, bankable feasibility study? What's the tonnage and grade like? Can they tell me about recent drill results? How is your operation doing? What is the mine life? How is production trending, tonnage, and grade? Do they see expansion potential? What is their planned capex? What do they expect to see for cash costs, drivers behind any increases or decreases? What challenges do they see to meet their production targets? •Is there infrastructure? Are there roads, power, rail, electricity, labour, water, exploration camp? Is there a community close by? •What are other potential issues? Are there archeological or environmental challenges or negative relationships with First Nation communities due to previous mining activities? •Is this a potential area play? Is this project near a current producing mine, near a recent discovery? Can they leverage the resources such as management, or infra- structure if it is near a current mine? Located near a major mining camp or mineral trend? Was this a past producing mine? After exhausting the IRO with extensive questioning, I like to thank them for their time. If I find the IRO has been knowledgeable and helpful, I leave a business card and let them know I will be following up at a later time. If the IRO is a novice and can't answer all of my questions, I try to pick up a business card of one of the senior executives and let them know they could have prepared their IRO better. If you are selling something or looking for a job, do the IRO a favour and let them know up front. Don't pretend to be interested in the company just so you can give your pitch. Conferences are an important part of the marketing mix that require a great deal of time, energy and financial resources. Understand this, respect this and you will be on track to develop a strong rapport with each IRO that you meet. n Richmont Mines…Over 20 years of Canadian Gold Production TSX / NYSE Mkt: RIC PRODUCTION. DEVELOPMENT. EXPLORATION. Over 1,300,000 ounces of gold produced since 1991 www.richmont-mines.com february 2013 www.resourceworld.com 71

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